Kalanova: Product Walkthrough

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KALANOVA ·

Overview

One home for every working artist

Product concept

Kalanova

Kala: art, in Sanskrit · Nova: new, in Latin

A profile, store, booking desk and fan list for musicians, painters and performers. One login replaces the four or five tools artists pay for today.

✓ Public profile built for each art form

✓ Videos, audio, artwork and showreels

✓ Gigs and coaching sessions for every artist

✓ Commissions with deposits and approvals

✓ Commission-free store, global payments

✓ Press kit, smart links and fan email

Prepared by Vischari Solutions

Product & Architecture

29 October 2026

Version 1.0

24 Slides

~28 minute walkthrough

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KALANOVA ·

The Problem

Artists run their careers across five tools

A typical independent artist's stack

Based on public feature pages, Oct 2026

Job to be done	Tools used today	Gap	Kalanova module
Official website	Bandzoogle, Squarespace, Wix	No booking desk	Profile
Sell music and art	Bandcamp, Saatchi Art, Etsy	20 to 35% fees on art	Store
Press kit	LiveEPK, Press Kit Builder	Separate login, copied content	EPK
Bio link, release links	Linktree, Beacons, Feature.fm	No real site behind it	Smart Links
Get booked	GigSalad, Backstage	Thin profile, fee per gig	Bookings
Custom art work	VGen, DMs, spreadsheets	No link to main site	Commissions
Fan email	Mailchimp, Beacons	Fans split across lists	Fan CRM

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KALANOVA ·

Onboarding

Pick an art form. The right modules switch on.

Create your Kalanova page · Step 2 of 4

Tap a card to preview

1

Account

2

Art form

3

Template

4

Go live

Modules on your page

Shared core for every artist: profile, media, gigs, coaching, store, fan list, analytics. You can add a second art form later.

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KALANOVA ·

Musician

Public page: Sriram Iyer, bass guitarist

riffram.kalanova.com

Template: Nightfall

SI

Sriram Iyer

Jazz and Carnatic fusion · Richmond, Virginia

Instagram 18.2kYouTube 6.1kSpotify 4.3k followers

▶ Play latestJoin fan listBook Sriram

Latest release · James River Ragas (EP)

1. Backwaters3:42

▶ 2. James River Ragas4:05

3. Low Tide Groove2:58

4. Belle Isle4:31

Buy EP · $7Vinyl pre-order · $28

Videos

▶ James River Ragas (Official)

▶ Live at The Camel

Upcoming shows

14 NovThe Camel, RichmondFew left

21 NovBlues Alley, Washington DCTickets

06 DecAlchemy Fest, KochiTickets

13 DecThe Jazz Gallery, New YorkSold out

Follow

Spotify · Apple Music · YouTube · Instagram · TikTok

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KALANOVA ·

Painter

Public page: Mahalakshmi Satish, painter

smahaart.kalanova.com

Commissions open · 3 slots

All works · 64River Series · 12Portraits · 18Murals · 6Available · 21

Thames at DuskOil · 60×80 cm · $1,450

Kolam, 6 a.m.Sold

Green DoorAcrylic · 40×50 cm · $620

Veena PlayerPrints from $45

River IVOil · 100×70 cm · $2,300

Market DaySold

Mural: Café KolamCommissioned

Blue TilesEdition 18/50 · $120

Request a commissionView on my wallProcess videos

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KALANOVA ·

Performer

Public page: Nadia Haddad, contemporary dancer

nadiahaddad.kalanova.com

★ 4.9 · 37 verified reviews

▶ Showreel 2026 · 2:14

Solo piece

$900

8 min · stage or lawn · 1 dancer

Gala opener

$2,400

15 min · 4 dancers · custom music

Workshop

$650

2 hrs · up to 25 people

Availability · November

MTWTFSS 12 3456789 10111213141516

Grey: booked · Amber: on hold

Recent review

"Arrived early, worked with our AV team and held a room of 400."
Palm Gala Committee · Verified booking

Request a quote

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KALANOVA ·

Content

One media library feeds every page

Media · 46 items

Item	Type	Used on	Added	Status
James River Ragas (master).wav	Audio	Store, Player, EPK	22 Oct	Live
James River Ragas · Official video	YouTube	Profile, Links	22 Oct	Live
The Camel set (4K).mp4	Video	Fan club only	27 Oct	Processing
Press photo 01 (hi-res)	Image	EPK download	15 Oct	Live
Low Tide Groove (demo).mp3	Audio	Not used	02 Oct	Draft
Belle Isle lyrics	Text	Player	01 Oct	Live
Blues Alley poster.pdf	File	Gig: 21 Nov	29 Sep	Rights check

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KALANOVA ·

Gigs & Tickets

Shows, ticket sales and tour routing

Upcoming shows · 4

Bandsintown sync on

Date	Venue	Tickets	Sold	Gross	Status
14 Nov	The Camel, Richmond	Kalanova	280 / 300	$5,600	93% sold
21 Nov	Blues Alley, Washington DC	Venue link	n/a	n/a	On sale
06 Dec	Alchemy Fest, Kochi	Kalanova	310 / 1,200	₹4,65,000	On sale
13 Dec	The Jazz Gallery, New York	Kalanova	150 / 150	$4,500	Sold out

Fans vs shows · top cities

Routing hint

Chicago has 3,120 fans and no show booked. Nearest date gap: 22 to 25 Nov.

Based on fan list, plays and ticket buyers.

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KALANOVA ·

Commissions

Custom work from request to delivery

Mahalakshmi Satish · Commissions · 7 active

Slots: 3 of 10 free

Request 2

Pet portraitL. Schmidt · MunichAwaiting quote

Album coverThe Coastline · BristolAwaiting quote

Quoted 1

Café mural, 4 mChai Lane Café · Leicester$3,800 · sent 2 d ago

Deposit paid 1

Family portraitA. Nair · Singapore$400 of $1,200

Sketch review 1

Wedding giftM. Okoro · LagosRevision 2 of 2

In progress 1

Book coverLumen Press · NYCDue in 3 d

Delivered 1

River studyJ. Park · SeoulPaid · shipped

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KALANOVA ·

Bookings

Booking requests turn into signed quotes

Nadia Haddad · Bookings · 5 new

Median reply: 3 h

Corporate galaMarina Events Co. · 20 Dec · DubaiReply due today

Wedding sangeetPriya & Arjun · 11 Jan · KochiNew

Festival slotDesert Arts Festival · 4 FebNew

Music videoSriram Iyer · 28 Nov · RichmondNew

School workshopHarbourview School · 3 DecNew

Quote · Marina Events Co.

PackageGala opener · 4 dancers

Date and slot20 Dec · 8:30 pm · 15 min

FeeAED 8,800

Deposit (30%)AED 2,640

TravelWithin Dubai, included

CancellationDeposit kept inside 14 days

Tech riderAttached · 6 m × 4 m stage

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KALANOVA ·

Coaching

Every artist can teach: lessons, classes and workshops

Coaching · 3 artists · 58 sessions booked this month

Offering	Artist	Format	Price	Booked
Bass lesson · 45 min	Sriram	1:1 · Online	$60	14
Groove and theory cohort · 4 wk	Sriram	Group · Online	$180	9 / 12 seats
Oil painting basics · 3 h	Mahalakshmi	Group · London studio	$85	8 / 8 full
Portfolio review · 60 min	Mahalakshmi	1:1 · Online	$70	5
Contemporary class · 90 min	Nadia	Group · Dubai studio	$35 or 10 for $300	22

Nadia's on-site workshops sell through Bookings.

Book · Bass lesson with Sriram

Times shown in your zone: Dubai (UTC+4)

Thu 6 Nov

14:0015:0021:30

Single session$60

Pack of 5$270 · save 10%

RoomKalanova video or artist's Zoom

Late cancelInside 24 h, session used

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KALANOVA ·

Store

A store that knows what artists sell

Store · Orders this month: 213

0% Kalanova feeStripe · PayPal · Razorpay

Product	Artist	Type	Price	Stock	Sold
James River Ragas (EP)	Sriram Iyer	Digital album	$7	∞	96
James River Ragas · 12" vinyl	Sriram Iyer	Pre-order	$28	500	61
Tour tee 2026	Sriram Iyer	Print on demand	$32	On demand	24
Thames at Dusk	Mahalakshmi Satish	Original	$1,450	1	0
Blue Tiles	Mahalakshmi Satish	Limited print	$120	32 / 50	18
Veena Player A3	Mahalakshmi Satish	Open print	$45	On demand	9
Online workshop pass	Nadia Haddad	Digital ticket	$25	40	5

Also: bundles, promo codes, tips, fan memberships, certificate of authenticity for originals, framing options.

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KALANOVA ·

Press Kit

A press kit built from the profile, not retyped

EPK · Sriram Iyer · Private link

Opened 14 times this week

Sriram Iyer

Jazz and Carnatic fusion · Richmond, VA · Booking: [AGENT EMAIL]

Richmond-based bass guitarist working across jazz, funk and Carnatic music. New EP "James River Ragas" out 24 Oct 2026.

Press

"A bass line you feel before you hear it." · Indie Ledger

In the kit

Player2 videos6 hi-res photosTour datesStage plotTech riderDownload all (.zip)

Stage plot · 4-piece

🥁 Drums 🎸 Guitar 🎸 Sriram · Bass 🎹 Keys ▭ Mon 1▭ Mon 2

Who opened it

Blues Alley booking · 3 opens · downloaded photos
Indie Radio Live · 1 open · played track 2

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KALANOVA ·

Fans & Email

Own the fan list, not rent it from a feed

Fans · 12,480

Fans by country

Where they joined

Campaign	Segment	Sent	Opened	Clicked
Vinyl pre-order is live	All fans	12,104	48%	11%
Washington DC: tickets on sale	Within 300 km	1,860	61%	19%
Free track for new fans	Auto welcome	742	66%	34%

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KALANOVA ·

Smart Links

Bio link and release links, backed by a real site

SI

Sriram Iyer

New EP out now

James River Ragas · listen on

🟢 Spotify Play

🍎 Apple Music Play

▶ YouTube Music Play

🎧 Bandcamp Buy

💿 Vinyl pre-order · $28

🎟 The Camel · 20 left

✉️ Join fan list · free track

📸 Instagram

🎵 TikTok

🌐 Full site

Links this month

Link	Clicks	To stream
Bio link	9,412	62%
Pre-save: James River Ragas	3,208	1,940 saves
The Camel promo	1,117	212 tickets

Smart links detect the fan's streaming app. Pre-save pages collect emails. Meta and TikTok pixels track ad spend.

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KALANOVA ·

Social

Connect socials once. Show and share everywhere.

Sriram Iyer · Connected accounts

Last sync 4 min ago

Instagram · @riffram18.2k followers · posts shown on profileConnected

YouTube · Riffram6.1k subscribers · new videos go to MediaConnected

Spotify · Sriram Iyer4.3k followers · player and top tracksLinked

Facebook Page2.9k followers · gig postsConnected

TikTokShow videos on your profile

XShown as a link on your profileLink only

Ready to post · new gig

14 NOV · RICHMOND

Sriram Iyer live at The Camel

Back at The Camel on 14 Nov. 20 tickets left: riffram.kalanova.com/camel

Instagram storyFacebookYouTube post

SI

Sriram Iyer

riffram.kalanova.com

IG 18.2kYT 6.1kSpotify 4.3k

Latest on Instagram

New on YouTube

▶ Groove lesson: odd meters on bass

Listen

🟢 Spotify · top tracks Play

🎟 The Camel · 20 left

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KALANOVA ·

Dashboard

One dashboard for the whole career

Sriram Iyer · October 2026

Updated 2 min ago

Revenue

$21,960

+38% vs Sep

Page visits

31.4k

58% from bio link

New fans

1,186

12,480 total

Open requests

3

1 reply due today

Revenue · last 12 weeks (USD)

Revenue mix · October

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KALANOVA ·

Mobile

Run the business from backstage

Today · Mahalakshmi

Sales

$1,570

Requests

2

Active

7

Due soon

1

Needs you

Approve sketch v2Wedding gift · M. Okoro

Quote pet portraitL. Schmidt · budget $300 to $500

Ship Blue Tiles 19/50Sold 10:42 · Toronto · label ready

Book cover dueLumen Press · 3 days left

Quick actions

📷 Add artwork🎥 Post process clip🔒 Close slots💬 Messages

Door · The Camel

⌗

Scan ticket

Checked in212 / 280

Last scan✓ GA · Row free · 19:41

Merch tableTap to pay on

Fan sign-ups tonight74

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KALANOVA ·

Discovery

A marketplace where buyers find and book artists

kalanova.com/discover

1,284 results

DancersDubai, UAE20 Dec 2026Budget: up to $3,000Corporate eventAvailable only

▶

Nadia Haddad

Contemporary · ★ 4.9 (37)

From $900 · Replies in 3 h

Top Artist

▶

Rhythm Atlas Crew

Hip hop · ★ 4.8 (52)

From $1,800 · Replies in 1 d

▶

Meera Pillai

Bharatanatyam · ★ 5.0 (19)

From $700 · Replies in 6 h

▶

Luz Fuego

Fire & LED · ★ 4.7 (88)

From $2,500 · Replies in 2 h

2 dates left

Ranking uses reviews, reply speed and completed bookings. Verified reviews come only from bookings paid through Kalanova.

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KALANOVA ·

Business Model

Subscription first, small fee only on bookings we bring

Proposed plans

USD, billed yearly. To be validated in pilot.

Free

$0

Bio link page, 10 works or tracks, 250 fans, Kalanova badge

Artist

$9 / mo

Full site on yourname.kalanova.com, store, EPK, 2,500 fans

Pro

$19 / mo

Tickets, commissions, bookings, coaching, unlimited fans, smart links, pixels

Agency

$79 / mo

10 artist pages, shared calendar, team roles, white label, custom domains included

Revenue line	Rate	When
Subscriptions	$0 to $79 per month	From launch
Custom domain add-on (e.g. riffram.com)	$3 per month, Artist and Pro	From launch
Store, tickets, commissions, coaching on own page	0% (payment fees only)	From launch
Bookings from the marketplace	5% client service fee	Phase 3
Print on demand margin	Shared with print partner	Phase 2

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KALANOVA ·

Landscape

Where Kalanova sits

Feature coverage by product

● full · ◐ partial or add-on · ○ none

Product	Site	Store	Email	EPK	Links	Bookings	Coaching	Commissions	Art forms
Bandzoogle	●	●	●	●	●	○	○	○	Music
Bandcamp	◐	●	◐	○	○	○	○	○	Music
Beacons	◐	●	●	○	●	○	◐	○	Any creator
Feature.fm	○	○	◐	○	●	○	○	○	Music
GigSalad	◐	○	○	○	○	●	◐	○	Performers
VGen	◐	◐	○	○	○	○	○	●	Illustration
Squarespace / Wix	●	●	●	◐	○	◐	●	○	Generic
Kalanova	●	●	●	●	●	●	●	●	All three

Ratings are our reading of public feature pages in October 2026. Verify before external use.

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KALANOVA ·

Roadmap

Four phases from pilot to marketplace

Phase 01

Core + Musicians

Profile, media, store, gigs and bookings, coaching, social connect, fan email, smart links, dashboard. Pilot with 50 artists.

Phase 02

Painters

Gallery, originals and limited prints, commission board, wall preview, print on demand.

Phase 03

Performers + Discovery

Event packages, verified reviews, public marketplace for gigs and classes, SMS.

Phase 04

Mobile + Agencies

iOS and Android apps, door scanner, tap to pay, agency plan, white label.

Sequential, not dated. Each phase ships to paying artists before the next starts.

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KALANOVA ·

Open Questions

Decisions to close with partners

Launch art form. Musicians first, as planned, or painters, where gallery fees leave a wider gap.
Launch markets. UK, US, India and UAE first, or one market to prove fit.
Name clearance. Confirm kalanova.com and a clean trademark search in classes 9, 35, 41 and 42, including Kala Brand Music.
Payments. Stripe Connect as the base. Add Razorpay for India and PayPal where buyers expect it.
Ticketing depth. Own ticketing in phase 1, or link to venues until phase 3.
Marketplace fee. Charge the client 5%, the artist, or split it.
AI-made work. Allow it with a label, or keep the platform human-made only.
Pilot partners. Labels, art schools or event agencies to bring the first 50 artists.

About one hour, 8 items.

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KALANOVA ·

Approval

Pilot partnership sign-off

Agreement to proceed with Phase 01

By signing below, both parties agree that the product described in this walkthrough is the basis for the Phase 01 pilot, and that the open decisions on slide 23 will be closed before build starts.

For the Partner

Name

Organisation and designation

Date

For Vischari Solutions LLP

Name

Designation

Date